Building Brands
on Mission
Join the Movement Toward a Healthier, Cleaner, and More Sustainable World.
3E Mission is inspired by the legacy of Dick Gregory’s health and wellness movement. We’re leveraging our expertise within the consumer goods and nutrition space to establish pioneering better-for-you health brands and products.
At 3E Mission, We’re Health Activists
We’re producing better-for-you products that give consumers fuel to thrive in their lives and steward a healthier and sustainable planet with less waste, more transparency, and more solutions to climate prosperity.
We Stand on the Shoulders of the One and Only Dick Gregory
A pioneering comedian, civil rights activist and social commentator, Dick Gregory spoke truth to power both in word and deed. As a nutrition and health guru, he was an early adopter of a plant-based diet and intermittent fasting. His Bahamian Diet would generate over $110 million in sales and inspire countless to live healthier and happy.
Today, Dick Gregory’s son, Dr Christian Gregory, along with his partner, John Bellamy, continues the legacy through product innovation and capital investment.
Invest in Brands Driving the 3E Mission
We’re committed to bolstering brands whose standards and values align with ours. When we invest in brands, we use the following criteria:
We’re Guided by Sustainability
Our focus is to reduce the carbon footprint along the value chain. We do this by minimizing water usage, optimizing energy efficiency, and implementing waste reduction measures.
We define success in sustainability through these pillars.
Carbon capture
We’re utilizing evolved practices in carbon capture technology to reduce the amount of carbon dioxide released into the atmosphere and increase the amount of carbon dioxide reclaimed by the soil’s Glomalin.
Transparent reporting
Through our best practices in transparent reporting, we regularly share our progress, KPIs, and achievements in sustainability. In accountability, we build trust and inspire others to join us in our environmental initiatives.
Partnerships and certifications
We actively collaborate, partner, and invest with reputable environmental organizations, sustainability initiatives, and certification programs in Carbon Capture, Renewable Energy, Carbon Banking, Eco-friendly coolants, and Safe Atmospheric Water generation. Through these collaborations, we contribute to the collective effort for a more sustainable world.
Stakeholder engagement
We actively listen to and engage with our consumers, employees, local communities, and environmental organizations in our decision-making processes. We value our employees’ ideas, passion, and commitment and actively collaborate with our suppliers to create a supply chain aligned with our values and purpose.
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Meet the
3E Mission Team
Our leadership team is leveraging decades of industry experience and expertise to help the movement come alive.
John Bellamy
Co-Founder, Chairman
John Bellamy has 50+ years working in CPG and functional nutrition. Past work includes Dick Gregory Health Enterprises, George Foreman, KO, and Sarbanes Oxley.
Dr. Christian Gregory
Co-Founder, President
Dr. Gregory has 30+ years in health care and nutraceutical R&D, with a focus on nutrient-dense products and sustainability.
David Kerbel
CEO
David Kerbel is a visionary leader with 30+ years experience in expanding CPG companies. He has held executive positions at Proctor & Gamble and Crossmark.
Katie Green
CAO
Katie Green has 40-plus years in F100 corporate administration, retail and hospitality management, including nutrition products.
Jim Badalati
Senior Advisor, Operations and Sales
Jim Badalati is a visionary executive, who spent 20 years as a Senior VP at Crossmark and as the VP of Retail Sales for illy Café North America, Inc.
Melissa Fernandez
Director, Communications and Media
Melissa Fernandez has 30+ years experience in broadcast news and PR as a multimedia journalist, producer, and publicist.
Ismail Muhammad
Chief Compliance Office
Ismail Muhammad is a proven executive and serves as Partner at Barton Muhammad Search.
Brian Alperstein
General Counsel
Brian Alperstein is the Managing Partner at BSA Legal Group. He is a seasoned lawyer with decades of general counsel experience within many industries.
Alexis Martirosian
Counsel, Mergers and Acquisitions
Alexis Martirosian is Senior Associate, Technology and Corporate, with the BSA Legal Group.
Braden Douglas
Marketing Strategy
Braden Douglas is Founding Partner of Crew Marketing Partners, an agency of 50+ staff across North America, specializing in brand marketing and consumer demand for CPG brands.
Josh Cairns
Marketing Lead
Josh Cairns is a Partner at Crew Marketing Partners, leading strategy, business development, and client relations.
Peter Barton
FDA Legal Advisor
Peter Barton is a Senior Counsel at Covington & Burling LLP, specializing in Food and Drug law. He was Chief Counsel for the FDA.
Dr. Catherine Adams Hutt
USDA & FDA Advisor
Dr. Adams Hutt is a recognized expert and leader in the areas of nutrition, food safety, and regulatory matters.
Join the Movement
3E Mission and the Gregory Legacy is launching to new heights.